Brand Communications was appointed by Business Council for Africa – a leading membership group supporting companies and entrepreneurs with business interests in Sub-Saharan Africa – to develop their new brand identity in line with their new approach to support the substantial growth and maturing business environment in Africa.
Since the 1950s, Business Council for Africa has been a successful network encompassing over 400 companies and entrepreneurs operating across the African continent.
The new branding identity proposed by Brand Communications aims to strengthen the Business Council for Africa’s position as a leading organisation, which works closely with its members to develop business opportunities and facilitate sustainable investment across the continent.
Brand Communications was also appointed to revamp Business Council for Africa’s website based on the new brand image and positioning and develop communication materials, including a new corporate brochure, business cards, etc.
Additionally, Brand Communications supported Business Council for Africa for the launch of the refreshed brand during an event held after the Annual General Meeting in London on 6th of November 2014, with the production of launch materials including invitation cards, badges, a brand film and pull-up banners.