Africa Finance Corporation Website
A website redesign and bespoke CMS build to accompany a company-wide rebrand.
Objective
Design a new website to accompany a brand redesign focused on an aggressive business growth strategy of distributing capital successfully for African infrastructure investment, and delivering on its social contract to accelerate developmental impact.
We created
A ground up redesign for AFC’s website, incorporating a fresh, contemporary look focused on a simple user-centric information structure – and optimised for mobile, tablet and desktop. The redesign was accompanied by major functionality improvements including intuitive search, interactive maps and video integration. We delivered a bespoke back-end built using Craft CMS, which allows AFC to easily post updates including press releases and news articles, essential for their fast-moving business.
Results
The new website acted as the launch platform for the new AFC brand identity, alongside a pan-African and international investment drive.
The website redesign was part of a company- wide re-brand, also taken on by BrandComms. The aim was to modernise and develop a cohesive brand image across all touchpoints.