Design an entirely new website for Thelo DB to accompany a fully revised brand identity and major business development announcement. Given just five weeks frombriefing to the announcement, the initial objective was to deliver a holding page only where the announcement could be hosted.
Within that timeframe, BC went further by designing and building a whole new website around based Thelo DB’s new positioning: ‘Connecting Rail. Connecting Africa’. Incorporating dynamic contemporary aesthetics, a simple information structure, and smart functionality including search, motion integration and image galleries, BC developed an end-to-end website redesign that launched in time for the announcement. The website is built using a bespoke CMS designed with BrandComms’ technology partner that enables us to deliver all specific functionalities required.
A complete website successfully delivered within an extremely tight five week timeframe that allowed Thelo DB to launch their new brand identity to accompany a major turning point for the business.