On air since September 2015 on 94.6 FM, Vibe Radio is targeting an urban and active audience with a focus on youth. The new radio aims to bring – as per their strapline – “le nouveau son” (or “the new sound”), discovering and promoting new talent in Abidjan and the rest of West Africa.
The press conference was a great success as Brand Communications managed to attract local and international media, like Jeune Afrique.
A series of influential bloggers were also invited as Vibe Radio uses all digital and social media channels to reach out to its audiences.
The launch party took place at an exclusive pool villa. The Vibe Radio team mingled with high profile guests, including personalities from the media industry, government, media agencies and the private sector. The guests sipped delicious cocktails while listening to a famous local artist. Brand Communications planned the whole event: developing the concept, selecting, branding and decorating the venue, setting out the presentation style and inviting the guests.
Vibe Radio didn’t miss its start as its Facebook page already counted over 30,000 fans within two months.
Brand Communications is proud to have contributed to its success story.