Brand Communications was appointed in early 2013 to redefine Wari’s brand offering and its brand identity to position it in global markets. Our work includes the redesign of Wari’s logo, creation of advertisements, mobile platform branding, store branding, website redesign and other key elements of its new global brand.
Wari’s business model is important in developing Africa and providing a fully inclusive financial services offering. Its business model decreases the cost of financial transactions for its users, facilitates the mobilisation of services, inculcates a much-needed savings culture in Africa, and also develops the emerging and fast-growing African consumer market. The Wari technology platform enables even the unbanked citizen to access financial services.