Services

As an independent, brand-led communications agency with an impressive pool of talent.

We are perfectly poised to deliver the optimum blend of strategic, design and communications expertise through our know-how and experience of working in a range of communications disciplines.

Through our 360° approach, we also deliver integrated marketing communications programmes that combine these disciplines through a brand-led approach.

Brand design

Our Brand Design team blends talent and passion in equal measure to create iconic brands that are strategically sound, compelling, precision-fit for purpose and, above all, 100% inspired by the vision, character and competencies of the organisations they serve.

  • 01Research

    Research forms a key cornerstone of design to inform identity and brand strategy development. Visual research is essential to understand the competitive landscape as well as new trends to ensure category relevance and differentiation, as well as to drive beyond that to create new and original design that combines utility with beauty.

    From a brand strategy perspective, research also encompasses investigating the competitors and trendsetters in a specific category as well as the market forces, consumer behaviours and internal factors at play, including building on existing company values and core competencies.

  • 02Strategy

    Our strategic services range from design to brand strategy including identity development-, positioning-, portfolio- and innovation strategy. Our processes aim to define, capture and demonstrate the competitive differentiation of a brand to help position it effectively in the market.

    Alongside visual design strategy, positioning strategy is often a starting point, and includes an assessment of the core competencies of the business at hand, helping us to identify build drivers that are true of an organisation, as part of our aim to align the brand strategies we develop to our clients’ business strategies.

  • 03Brand Identity

    Our focus when creating brand identities is to help turn them into Iconic brands. We fuse the latest design thinking and conceptualisation to capture the incisive positioning opportunities we develop for our clients’ brands. The aim is to build cutting-edge identity and visual design systems that truly help our clients stand out in the marketplace. Furthermore, iconic brands are designed to act as beacons that carry and project the purpose of brands and their vision, essence and guiding principles onto the global stage.

  • 04Brand Expression

    Brand design expressions cover a full range of elements within a brand’s arsenal, including its core identity, its visual system including supporting graphical components, its font system, its primary and secondary colours and the rules for its applications on literature, stationery, digital media, letterheads and business cards, livery and merchandising, signage and more. We also offer the development of a brand manual or guidelines for the use of these elements.

Marketing & Communications

Our Marketing and Communications teams create inspiring, integrated campaigns tailored to each brand. Developed from insights that drive business and engage customers. Enhancing each brand’s presence in its respective markets.

  • 01Creative Strategy

    Our approach to creative strategy works by finding the great strengths of each brand. Working from this basis we create platforms that align brand, product, and marketing. This allows each brand to resonate and stand out in ways that are both innate and compelling.

  • 02Creative Development

    BrandComms’ approach to creative development starts with research and understanding. We collaborate with our clients to give their offerings a clear and compelling voice. Crafting each aspect of their communications from concept to final execution.

  • 03Media Strategy

    Our media strategies aim to achieve cut-through in a saturated landscape. We view media channels as part of the bigger context of brand touchpoints. We aim to use the optimal mix of media channels for each brand to drive awareness and results. Always ensuring the right kind of visibility set against their competitors.

  • 04Media Planning & Buying

    We work with 3rd party media agencies to ensure an independent perspective. This gives greater transparency with regard to our media decisions and purchases. Our focus is to build the voice and the resulting value of a brand over time to stimulate consumer engagement most efficiently.

Digital

Our Digital team combines experience and innovation to provide our clients with forward thinking and robust solutions to their digital needs. We specialise in simplifying the complex digital world and delivering end-user-focused products and cost-effective marketing solutions.

  • 01Digital Design

    Our in-house digital design team delivers innovative design solutions with a core focus on improving the consumer experience and standing out against our clients’ competitors.

  • 02Web & Mobile Development

    Our in-house development team specialises in developing tailored websites for our clients. They apply their talent and wealth of experience to delivering CMS driven websites, which are highly optimised for various delivery channels including mobile. We champion bespoke development, fast loading times and painless on-going maintenance based specifically around each client’s business requirements.

  • 03User Experience (UX)

    We design digital experiences for enterprising brands looking to grasp market share through creative UX design. We can add value to your project by offering various UX design services led by strategic consideration and research.

  • 04User Interface Design (UI)

    We create aesthetically captivating digital designs with user friendliness at the heart of each project. We work with clients whose websites need re-designing in line with UI best practices and clients who are making a product from scratch.

  • 05Digital Marketing

    Our in-house digital marketing team provides organic, cost-effective paid solutions by focusing on understanding audience behaviours. We work with mainstream platforms to deliver quality campaigns across the digital and social landscape.

  • 06CRM Management

    We offer in-house CRM management in partnership with an industry leading CRM platform. We offer our clients greater digital marketing efficiency by integrating multiple digital touchpoints into their CRM, offering a more relevant experience for consumers and greater targeting capabilities and budget efficiency for our clients.

PR

We deliver impactful, integrated communication campaigns as we aim at strengthening your organisation’s brand presence and competitive positioning. Our comms team communicates the right message at the right time to the right people.

  • 01Corporate Communication Campaigns

    Our powerful creative campaigns, based on tailored strategies, engage your audiences and create tangible results – be it increasing the visibility of senior leadership, improving the reputation of your company, strengthening your corporate culture, or leveraging your Corporate Social Responsibility efforts.

  • 02Media Relations

    We provide all-round media relations both at local and global level. Over the years we have built close relationships with key media with both the international and African press. Our media outreach will allow you to get the desired publicity and help journalists recognise you as an expert and a thought-leader in your industry.

  • 03Internal Communications

    Great communications help organisations thrive. We create and deliver strategies that unite employees behind strategic goals, build relationships and trust, ensure smooth organisational change, and inspire positive action. We help your employees to feel proud of their organisation, which will help you achieve your corporate goals.

  • 04Storytelling & Speech Writing

    Storytelling is a powerful way to connect people, engage with them emotionally and build trust. We help you develop your narrative and create compelling content that is relevant to your audiences and will make a lasting impression.

  • 05Digital Communications & Social Media Outreach

    We offer a full range of online solutions: website structure and content, social media solutions, strategic insight gathering, engaging content, etc. We put social and digital at the heart of our work.

  • 06Crisis Communications

    We can protect your organisation from the unexpected. We anticipate threats to our clients’ reputation and advance plan their crisis communications response for a variety of crises situations. Should the unexpected happen, we know how to effectively manage and communicate during a crisis to minimise reputational risk.

Events

BrandComms Events offer services to cover all aspects of events and programming planning, with PR, Social Media, and branding and production services.

  • 01Strategic Planning

    Review objectives and goals to develop a conceptual paper to direct and lead programme and speaker development.

  • 02Event Planning & Management

    Leads project planning, sourcing costs and suppliers, managing all aspects of execution including client meetings, cost proposals and reporting, as well as briefing creative for design development and managing the process of artwork to print and audio-visual requirements for stage. Delivering into digital services for registration websites, webinars and data and information management. Includes gift ideas, sourcing and delivery.

    The Event team will manage briefing suppliers for Audio Visual, Floor and stage management, Photography and Videography, as well as running the presentations in webinars and providing speaker familiarisation with platform software.

  • 03Design and Copy

    Creating a look and feel for the event. Unifying messaging with strategy and copy to deliver consistent and well-planned messaging across all deliverables pre, during and post event in digital and print. Dovetailing into motion for video development to support the event and bring to life deliverables on stage. Includes site visits, creating floorplans of placement of deliverables at venue and briefing and monitoring artwork.

  • 04Programme and Speaker Management

    Working with strategic messaging to develop a programme and propose speakers. Reaching out to speakers to establish willingness to be involved, negotiate any costs and manage logistics for attendance.

    Includes trackers and reporting, as well as fast-tracking last-minute changes.

    The Programme and Speaker team work to keep the website and programme as up to date as possible as new speakers and sessions are confirmed.

  • 05Logistics

    Working closely with the speaker team, BrandComms Logistics will arrange flights, accommodation and transfers needed, as well as local on the ground transport. As we work where required, our skills are of international event management standards.

Production

Our Advertising & Marketing production team creates consistently inspiring, strategically-led collateral (both online and offline) to meet business objectives, engage stakeholders and enhance each brand’s reputation internally and externally.

  • 01Animation

    Working with a strong visual identity our team are talented enough to bring the static to life and take your identity further for application across various platforms.

  • 02Artworking

    From a press advertisement, to a brochure, to outdoor advertising, there is nothing our experienced artwork team has not handled or produced. We also artwork for huge outdoor spaces to very detailed, technical and content critical collateral.

  • 03Motion Graphics

    Whether it is working with an existing design or in tandem with completely new branding we have created, out motion team work closely with you to bring these brands to life.

  • 04Video

    From enhancing corporate events and entertainment of business meetings we have also captured such occasions and worked with partners to seal deals and record for history the transformation of a continent. Live streams, editing and full post production are within our repertoire.

  • 05Print Management & Production

    There is nothing more rewarding than bringing design to life, from the screen to something tangible and exciting. From simple print to be distributed, to Reports and Guides containing vital factual information – BrandComms has done it all.

  • 06Social Media

    BrandComms has been working with our clients from the early days of Social Media on the continent to the dominating presence it has now. We have worked on all the platforms with all the sizes and with the responsiveness required for implementation of this media.