The Innovator 25 EMEA list is now in its second year and celebrates individuals who are reshaping influence and engagement in an era of dramatic marketing and communications disruption.
The Holmes Report recognized Terhas for building Brand Communications “…into one of the region’s foremost diversity consultancies, with a particularly strong focus on African companies…”
Brand Communications helps African companies to become iconic brands using public relations, marketing, digital and public affairs strategies, as well as developing and enhancing the internal communications capabilities of African companies. Brand Communications also supports foreign organisations and companies as they seek to gain a foothold inside African countries.
Terhas Asefaw Berhe said: “Being nominated for the Top 25 Innovators by Holmes Report was a huge surprise and I’m really delighted, not only for myself but also for all of my colleagues who work so hard each day for all of our clients.”
“Working in the Africa sphere means we need to be brave and bold with all our decision making. By finding new and innovative ways to represent our clients and keeping right on the curve with the latest technology and communications methods, we have managed to develop an excellent reputation in dozens of countries across Africa.”
About Terhas, the Holmes Report wrote: “Terhas Asefaw Berhe has a more compelling background than most agency leaders, having grown up in war-torn Eritrea before moving to Canada and then the UK. In 2003 she launched Brand Communications, and has since built it into one of the region’s foremost diversity consultancies, with a particularly strong focus on African companies that are looking to grow beyond their borders. In 2006, Terhas Asefaw Berhe smartly anticipated the need for a network and conference platform focused on diversity, to capitalise on the upcoming 2012 London Olympics — it is that kind of thinking that marks her and her firm out as one to watch.”
Top 25 Innovators profile of Terhas Asefaw Berhe: http://www.holmesreport.com/ranking-and-data/innovator-25/innovator-25-2016/innovator-25-emea-2016/terhas-asefaw-behre
Full list of Top 25 Innovators 2016: http://www.holmesreport.com/ranking-and-data/innovator-25/innovator-25-2016/innovator-25-emea-2016
For more information, please contact:
Director Public Affairs
Brand Communications Group
Tel: +44 207 638 6856