Afreximbank Annual Meetings (AAM2024)
Communications, messaging – and event management expertise for one of Africa’s premier annual gatherings
Objective
To create an expertly managed, premium event experience for the African Export-Import Bank’s 31st Annual Meetings (AAM2024), a gathering that would bring together political and business leaders from Africa and worldwide – along with 3000 attending delegates.
We created
A comprehensive all-round event management delivery including:
thru-the-year Event Planning and Strategy; all Advertising and Communications (pre-, during & post-event) including TV, Outdoor, Print and Online); Film Production; Social Media Management; Public Relations; Information and Data Management; and all On-site Design and Signage/Collateral. With over 30 BrandComms staff members in attendance throughout, we left no stone unturned to ensure the seamless delivery of all event components.
Results
AAM2024 met and surpassed all metrics set for success. Feedback from the post-event survey of delegates was universally positive and complimentary. And most importantly, our close and mutually respectful long-term partnership with Afreximbank was given renewed impetus by another hugely successful joint undertaking.
