Thelo DB: Website
Bringing to life a new chapter of Thelo DB with a fully redesigned website and bespoke CMS.
Objective
Design an entirely new website for Thelo DB to accompany a fully revised brand identity and major business development announcement. Given just five weeks from briefing to the announcement, the initial objective was to deliver a holding page only where the announcement could be hosted.
We created
Within that timeframe, BC went further by designing and building a whole new website based around Thelo DB’s new positioning: ‘Connecting Rail. Connecting Africa’. Incorporating dynamic aesthetics, a simple information structure, and smart functionality including search, motion integration and image galleries, BC developed an end-to-end website redesign that launched in time for the announcement. The website is built using a bespoke CMS designed with BrandComms’ technology partner that enables us to deliver all specific functionalities required.
A key requirement was to give Thelo DB a place to announce its major new business development. With this in mind, a section was created to host all past, present and future news stories, designed to be easy to update and set-up to automatically showcase the most recent stories on the homepage.
Results
A complete website successfully delivered within an extremely tight five week timeframe that allowed Thelo DB to launch their new brand identity to accompany a major turning point for the business.
Thelo DB Website
