To translate a successful printed publication into the digital environment with the aim of modernising the offering, providing enhanced functionality, and enabling easy sharing to overcome the distribution limitations of print.
A dynamic new interface to showcase critical economic data for 41 African countries – offering intuitive navigation, bite-sized data visibility, and easily updatable ‘live’ graphs to capture data revisions immediately in graphic form.
The completion of the Africa FICC website marks the realisation of a significant goal for the Ecobank team – the establishment of this publication as a critical go-to resource for investors and academics.
It all adds up
Together, the various elements of the interface were combined to deliver a compelling user experience, incorporating live graphs and tables, a quick-view country data sidebar, useful links section and more.