Brand design 

Revitalise the AFC brand to capture its aggressive business growth strategy of distributing capital successfully for the purposes of African infrastructure investment, as well as to deliver on its social contract to accelerate developmental impact.

We created

The positioning construct of ‘Instrumental Infrastructure. Instrumental Africa’ was devised to articulate the brand as an innovator, based on its long-standing and differentiating capability to solve problems and develop solutions with which to address the continent’s infrastructure investment financing gap in a holistic manner.


AFC launched its new brand identity in 2022 in Lagos, Nigeria, at AFC LIVE, its annual symposium, alongside the Annual General Meetings of the organisation. It continues to develop and unlock critical investments for infrastructure projects on the continent across many of its strategic sectors.