Pecan Energies: Brand Design

Objective

To equip an innovative organisation with the forward-thinking brand architecture and cut-through website it needed to effectively convey its offering as a Pan-African owned leader in harnessing resources for sustainable development.

We created

An exciting new brand presence – underscored and inspired by the ESG principles of Sustainable Development, Empowerment and Giving Back to Communities that are deeply embedded in Pecan Energies’ character and modus operandi. With a vibrant colour palette, organic design, contemporary typefaces and compelling photography all working together, Pecan has a creative and flexible brand identity to take it into the future.

As the first major expression of the new identity, BrandComms was proud to design and build the brand’s new and improved website, telling the Pecan Energies story of building prosperity and enabling growth in Ghana and across the continent.

Impact

Working to a demanding schedule, we successfully delivered the new brand strategy, brand guidelines and new website in time to help Pecan Energies maximise business opportunities and announce its arrival at a critical time in its growth trajectory.