ATIDI: Rebrand
Re-thinking Risk. Enabling Finance
Brand design
Objective
Develop a singular brand identity to capture ATIDI’s evolution from offering just trade insurance solutions to broader financial solutions – to enhance trade and investment – with the aim to further Africa’s development.
We created
A brand promise of ‘Re-thinking Risk. Enabling Finance’ was devised to capture the positioning of partner and broker for custom-made finance solutions that safeguard investments and capital, with the subsequent aim to help develop the continent.
Results
The brand launched in 2023 at the Annual General Meeting of the organisation where it was agreed that it represented an optimistic and vibrant Africa as a truly pan-African company that acts as an agent for change.
