New African Capital Partners
A purpose-driven online presence built to engage partners and showcase African investment leadership.
Objective
New African Capital Partners (NACP), a Mauritius-incorporated investment and advisory platform with offices in New York and Johannesburg, sought a refined digital identity to reflect its commitment to catalytic investment across Africa. The site needed to convey their mission of combining independent thinking with deep regional knowledge to deliver both sustainable financial and socio-economic returns – appealing to investors, SMEs, governments, and development partners.
We created
We developed a responsive site structured around NACP’s four core pillars, each represented by an Adinkra symbol: Wisdom (Mate Masie), Knowledge (Nea Onnim No Sua A, Ohu), Authenticity (Nsaa), and Dynamism (Nkyinkyim). Content explains how the firm identifies opportunities, supports African “champions” in financial services and trade finance, and applies entrepreneurial execution and turnaround expertise. Leadership profiles feature co-founders Charles Kié and Paulo Gomes, whose distinguished experience includes senior roles at Ecobank, Citigroup, and the World Bank. Compelling visuals, intuitive navigation, infographics, and clear calls to action encourage investor engagement and stakeholder interaction.
Results
The refreshed platform positions NACP as a high-trust, purpose-driven investment partner. Visitors gain a clear view of its strategy, focus areas, and leadership credentials, while the design supports engagement and partnership-building. The site now serves as both a strategic brand showcase and a gateway for investment dialogue.
New African Capital Partners Website
The four core pillars visuals
Each one of these pillars has its own symbol, pattern and colour being carried out throughout all areas—from the main menu to their individual details pages.
