Vista Assurances
A customer-first multi-site platform delivering clear, localised access to Vista’s full insurance offering.
Objective
Serving customers in Guinea and Burkina Faso, Vista Assurances wanted a digital platform that could present their full suite of life and non-life insurance products with clarity and confidence. The solution needed to feel welcoming and trustworthy, adapting to local needs while keeping the Vista brand experience consistent across markets.
We created
We built a responsive French-language platform with two dedicated country sites, each tailored to local requirements. Clear navigation and concise, reassuring copy help visitors quickly find what matters most – whether it’s motor, health, or professional liability cover. The design combines clean layouts with approachable visuals, reinforcing Vista’s bancassurance positioning and values of service and integrity. Switching between markets is seamless, and each site features relevant calls to action, from instant quote requests to branch locators. The result is a user-friendly, mobile-ready experience that builds trust at every touchpoint.
Results
Customers in both countries now have a clear and accessible way to explore Vista’s insurance services. The platform strengthens brand presence in Guinea, supports new market entry in Burkina Faso, and encourages engagement through simple pathways to information and services – all while presenting Vista as a dependable, customer-first African insurer.
Vista Assurances Website
Custom set of icons
We created a special set of icons, specifically to align with the brand. Not only they use Vista Assurances colours, but they also inherit its texture, and have opposite treatments for left and right sides for improved depth perception.
