Vista Bank: Rebrand
Strength. Vision. Service.
Brand design
Objective
To rebrand Lilium Capital’s acquisition of FiBank assets in West Africa.
We created
‘Strength. Vision. Service.’ – A compelling visionary proposition designed to capture the bank’s focus on customer-centricity and innovation.
Results
The Vista Bank brand was successfully launched at the Gala Dinner of the Afreximbank Annual Meetings in Abuja, Nigeria, in 2018. The brand has received positive reviews from its customers in Guinea and The Gambia as the rebrand process rolls out.
During 2019–2020, Vista also acquired the assets of BNP Paribas in Burkina Faso and BrandComms has been instrumental in rolling out the retail dynamics and rebrand in that market to date.
