The future is pan-African.
The building of a truly home-grown multinational brand.
The iconic African brand Ecobank was born out of a desire to establish a home-grown financial institution for the continent. In 25 years, Ecobank has become a truly pan-African bank. As their principal brand communications partner since 2008, we have helped the bank to build and strengthen their brand as they continue to expand from 11 to 34 countries – and counting.
Out of Africa’s economic growth, a new high-consuming class is emerging. With greater levels of disposable income and access to new technologies and information, this new class has an increased appetite for products and services. This appetite is driving development at Ecobank and has contributed to the company’s rapid organic and acquisition-based growth across the continent.
Brand Communications were instrumental in developing Ecobank’s current brand platform, ‘The future is pan-African’. The platform was created to capture the aspirations of Ecobank’s customers, as well as the pervading view that Africa’s time is now.
We built on our work to develop and implement a monolithic rebrand design and repositioning of the organisation to ensure a consistent customer experience across all touchpoints and markets. Our current brand development work with Ecobank includes positioning, design, strategic PR, stakeholder relations, advertising, media planning, event design and implementation.
Ecobank’s vision is to build a world-class, pan-African bank. From single interface corporate and trade solutions to remittance and mobile banking, Ecobank is also making a vital contribution to the continent’s economic development.