Afreximbank

A contemporary brand for Africa’s trade champion

Objective

Create an impactful new brand for Afreximbank (the trade finance bank for Africa) that portrays it as a champion of trade without boundaries: a true by-Africa-for-Africa institution, committed to the success of the continent.

We created

A compelling and authoritative brand premised on Afreximbank’s long-term commitment to the continent as a trusted pan-African provider: a bank with genuine passion for Africa and the clarity of purpose to deliver lasting commercial gains and prosperity.

Results

Afreximbank’s new brand identity and strategy will be launched when Africa’s political and business leaders gather for the bank’s AGM in Kigali, June 2017.

Genesis Energy

Bringing positive energy to lives across Africa

Objective

Refresh the Genesis Energy brand to further its mission of ‘Lighting up Africa, one community at a time’ and enhance its reputation as an energy provider determined to help the more remote communities across Africa.

We created

A comprehensive new brand refresh for Genesis – inspired by its ‘Positive Energy’ positioning. Our solution aimed to motivate engagement by emphasising the brand’s core values, create a brand with real story-telling capabilities to appeal to diverse audiences, and champion authenticity by ensuring all imagery depicted genuine Genesis projects in action.

Results

Feedback from Genesis staff, project communities and media partners suggests the re-brand has been warmly received. And to the delight of our client, the website component has already picked up an AWWWARDS nomination, earning top marks for design.

Djondo Fellowship

Building awareness for an inspiring new enabler

Objective

Create a compelling brand for the Djondo Fellowship that leverages the reputation of its founder, Gervais Djondo; expresses itself as proudly by-Africa-for-Africa; and appeals to a youth-oriented but senior audience: Africa’s business leaders taking their business cross-border.

We created

A multi-faceted brand that delivered on all three objectives. We successfully portrayed the Fellowship as a game-changer and champion of pan-African commerce; the chosen look/feel was inspired entirely by African design heritage; and our customer-centric layouts and vibrant photography ensured a youth-friendly feel.

Results

As the Djondo Fellowship was only launched in February 2017, it’s early days for results. But our clients are delighted (which is the most important thing) and additional feedback in the media has been more than positive.

Kesh Kesh

Creating a tasteful and evocative new luxury brand

Objective

Develop a compelling specialist brand for Eritrean coffee: grown, roasted, ground and packaged for export – from single origin – under the auspices of the Eritrea Export Development Agency.

We created

A richly evocative luxury coffee brand with the name ‘Kesh Kesh’ (the sound the beans make as they are hand-roasted during the traditional Eritrean coffee-making ceremony). By emphasising the rich provenance and taste, as well as the sights, sounds and scents of the artisanal process, we presented Kesh Kesh as a truly multi-sensory pleasure for coffee connoisseurs.

Results

In partnership with the Eritrea Export Development Agency, BrandComms is now fully engaged in developing the Kesh Kesh brand, securing distribution channels and finalising accreditations prior to full product launch.






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