Launching the Ecobank Foundation at the Global Fund conference

Positioning Ecobank and the Ecobank Foundation as a game changer at the Global Fund’s 5th Replenishment Conference in Montreal.

Objective

As a partner of the Global Fund to Fight AIDS, TB and Malaria, our client Ecobank attended the Replenishment Conference, hosted by Canada’s Prime Minister Justin Trudeau. We supported Ecobank throughout the conference and created a side event to launch the Ecobank Foundation.

We created

For the launch, we organised a breakfast workshop with a high-level panel discussion (with Coca-Cola’s Head of Sustainability among others on the panel); workshop attendees included CEOs of Comic Relief and (RED). BrandComms also drafted speeches and other official materials to support the Ecobank CEO at the conference. A social media campaign was rolled out to maximise Ecobank’s presence.

Results

We positioned Ecobank as the African corporate game changer, offering a gateway to the continent. In the immediate aftermath of the conference high-level partnerships were established, both with the Foundation and Ecobank.

Creating a communications campaign to position the first WHO Africa Health Forum

Supporting WHO Regional Office for Africa (AFRO) during the organisation of its inaugural Africa Health Forum in in Kigali in 2017.

Objective

BrandComms rolled out a strategic plan, which included traditional media outreach, a social media campaign to reach Africa’s youth and material development (event programme, media kit, an animation, an opening video etc).

We created

As part of the media campaign we set up high-level interviews, invited international & local media (without travel budget), organised a press conference, set up media partnerships with Tier 1 media and drafted/pitched an op-ed. Highlights of the social media campaign included identifying influencers, creating a content plan with assets and organising 2 Facebook Live session at the Forum.

Results

38 journalists attended the event, resulting in 75+ worldwide media coverage in international, pan-African & country press (incl Reuters, AFP, Radio France International, VOA, France24, Jeune Afrique…). Our social media campaign attracted over 1,000 new followers on WHO AFRO’s social media platform. The Facebook Live sessions were the most popular content ever generated on WHO AFRO’s Facebook page.






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