Ecobank.com

A slimmer, smarter website for Africa’s leading bank

Objective

Subject Ecobank’s customer-facing website to a 360 degree review, then completely re-imagine it from the homepage out to create a richly informative, user-friendly experience.

We created

A website conceived with three clear improvements in mind. First make it friendlier: by totally redesigning user flow and site navigation. Then make it smarter: with more informative content and intuitive links. And finally, make it a lot slimmer: by cutting more than half of its 500 pages.

Results

The site won the 2016 Web Jurist Award (powered by Phillips Consulting) for the Banking Sector in Nigeria – following a ‘detailed evaluation of aesthetics, technical aspects, website content, user experience and performance.’

Genesis Energy

Bright ideas for a forward-thinking energy provider

Objective

Create a high-energy website (part of a new brand identity) to help Genesis further its mission of ‘Lighting Up Africa, One Community At A Time’ – and in doing so, build its reputation as an energy provider with a moral focus and determination to help remote communities across Africa.

We created

A fresh, informative and vibrant website, inspired by the brand’s ‘Positive Energy’ positioning. Our developers and designers combined movement, animation, simple navigation and impactful messaging to maximise user engagement. To further emphasise the brand’s values and champion authenticity – all imagery shows genuine Genesis staff, projects and communities at work.

Results

Feedback from Genesis, including their project communities and media partners suggests the re-brand has been warmly received. The website also earned top marks for usability, creativity and content at the 2016 AWWWARDS.

Continental Reinsurance

An assured presence for a highly-respected insurer

Objective

Create a revitalised website befitting of the highly-respected Continental Reinsurance brand: a world-class Pan-African insurer with more than 30 years’ history and an extensive network across Africa.

We created

A showcase, root-to-branch website development that encompassed everything from design look and feel to copy content (including translations), from editing to testing, launch and ongoing maintenance. Rich video content was used to add additional dynamism, and intuitive user-friendly navigation was prioritised throughout.

Results

Our clients are delighted with a website that excels in incorporating a broad scope and depth of information in fresh and engaging ways. As always we continue to monitor site traffic closely to target further optimisations for the future.

Cosmos

A star-studded website for a new retail attraction

Objective

Create an appealing website for Cosmos: an exciting new shopping mall in the heart of Abidjan. Initially, as a B2B proposition, to attract retailers and advertisers; but also to promote the shopping centre more generally as a coming attraction.

We created

A highly responsive, uniquely interactive website, alive with movement and animation to create maximum possible engagement. Content and functionality was also tailored to be seamlessly switched from a B2B to a B2C focus as the requirements of the new brand changed over time.

Results

Already with major partner brands like Carrefour, Burger King and Majestic Cinema on board, the first phase has been hugely successful. Cosmos looks set to become a prime retail and leisure destination for Abidjan, with over 4 million visitors expected annually.






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