Brand Communications supported Ecobank and its partner Nedbank at this year’s event, held in Singapore. Under the slogan ‘Together we have Africa covered’, the banks promoted their services jointly at the exhibition. From the onset we were closely involved, providing branding and PR support. We coordinated the stand design for Ecobank, brainstormed on creative ideas, provided logistical and on-site support, and reached out to media prior to and during the conference.
Situated between HSBC and Citi Group, the Ecobank-Nedbank stand welcomed a non-stop stream of visitors, who enjoyed a glass of South African wine while learning more about the services on offer. One of the key pulls of the stand was the African geography quiz. In a race against time, visitors were challenged to put the African countries in the right place on a big African map. The winner was awarded with an iPad.
Overall, the feedback from both the Ecobank and the Nedbank team was unanimously positive. The relationships built, new client leads made, innovations discovered and lessons learned made all the hard work worth it.
Sibos 2015 in numbers:
250 conference sessions
175 reporters on site