Eighteen years later, Chase Petroleum has grown to be one of the many subsidiaries of the CH Group, which currently has business interests in real estate, telecommunications, energy and petroleum, agribusiness and advisory services.
To reflect its growing international corporate status, the CH Group commissioned Brand Communications to chart out a brand refresh that will differentiate them against competition, and further ensure that the new identity reflects itself in the company’s corporate communications platforms.
“After studying the client brief, we sought to design an identity that captured the personality of the CH Group as a Ghanaian company, whose requirements had grown beyond Ghana’s borders. We then translated this identity into a fluid web interface which is now live,” said Dennis Gawuga, Creative Director at Brand Communications’ Ghana office.
While the Creative Team crafted a new identity system across both print and digital mediums, the PR and Client Services Department went to work drafting a comprehensive but easy to read investor directed information under the organising principle “Creating Opportunities. Driving Investments.”.
On 30 May 2015, a website went live,” thus activating CH Group’s new corporate digital presence – www.chgrougpgh.com
“Yes, we are satisfied with our new brand identity and the website, which very appropriately reflects who we are and how favourably we want to position ourselves into the future. A new era has dawned for the Group and this is the time to build and expand on prevailing opportunities that come with the season,” said CH Group’s Kevin Dadzie.
Brand Communications also provides creative, advertising and branding services for CH Group’s real estate subsidiaries – Goldkey Properties, Blackwell Realty and Denton Property Managers.