Channels Television, Africa’s largest Nigerian news broadcaster, appointed Brand Communications to organise the launch of its UK news station, Channels 24, in London in May 2015.
To celebrate the launch, Brand Communications organised a prestigious dinner event at Hotel Café Royal in London. Over 100 high-profile guests attended this event, among them were the Nigerian High Commissioner and senior members of the business community.
Launch activities by Brand Communications included branding, event management and media outreach. Top media contacts, including Sky and the Financial Times, were invited for interviews with Mr John Momoh, co-founder and chairman of the station. We also prepared a media release announcing the launch and distributed it to targeted media outlets.
We are pleased that Channels Television has expressed great satisfaction with the way Brand Communications coordinated and managed the event.