genesis-video-poster-mobile

Objective

Create a high-energy website (part of a new brand identity) to help Genesis further its mission of ‘Lighting Up Africa, One Community At A Time’ – and in doing so, build its reputation as an energy provider with a moral focus and determination to help remote communities across Africa.

We created

A fresh, informative and vibrant website, inspired by the brand’s ‘Positive Energy’ positioning. Our developers and designers combined movement, animation, simple navigation and impactful messaging to maximise user engagement. To further emphasise the brand’s values and champion authenticity – all imagery shows genuine Genesis staff, projects and communities at work.

Results

Feedback from Genesis, including their project communities and media partners suggests the re-brand has been warmly received. The website also earned top marks for usability, creativity and content at the 2016 AWWWARDS.

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A light touch

Our dynamic interface for Genesis Energy saw multiple interactive elements working together to create an impression of moving light: a design solution which drew inspiration directly from the brand’s mission and values.

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